Spoutable algorithms prioritize content based on performance. The more competitive your Cost per Click and Clickthrough Rate, the more volume your campaigns will receive.

Increase Bids
The best way to increase volume is to increase your CPCs by at least 25%. It is recommended to give CPC changes at least a day prior to making additional changes.

Target Additional Audiences
Target your campaign to all relevant audiences to make sure you’re reaching as many sites as possible. Targeting the “Everyone” audience is not as effective at expanding reach as cloning ads and targeting specific audiences.

Improve Engagement
Try testing different image and copy combinations to see which have the highest CTR. Make sure ads follow best practices for maximum engagement.

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