You can target your campaign to specific geos, and assign a different bid for each. To geo-target an ad:

  • Click the Manage tab
  • Click Show Ads
  • Click Edit
  • Click +Show Advanced Settings
  • Begin typing the name of the country you’d like to target in the Geo Targets field
  • Click Submit for Approval

If you would like to have a different bid for a single ad per geo:

  • Click the Manage tab
  • Click Show Ads beneath your campaign
  • Click Clone next to the ad you’d like to price differently per geo
  • Update the Geo Targets field
  • Update the CPC
  • Click Submit for Review