With Spoutable you can exclude underperforming sites and target best performing sites with a higher CPCs. We recommend waiting about a week for your campaigns to get statistical relevance before making these changes.
To Blacklist a site:
- Add the {{site.id}} macro in your ad destination URL to make sure you're passing unique publisher IDs to your analytics
- Click the Manage tab
- Click the Edit link next to a campaign
- Click the Show Advanced Settings link
- Enter the site ID in the Blacklist Site IDs field
- Click Save Campaign
To Whitelist a site, contact Spoutable Support with the site IDs you would like to target and we will get you set up.
Related Article:
What tracking parameters should I include?
How can I optimize my CPCs?